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Elevating MV Sport’s Game with Advanced Cap Customization


Founded in 1948, MV Sport is the leading supplier of custom-decorated apparel in the college bookstore, resort, promotional products, golf, and military industries. One of the exclusive brands of MV Sport is The Game, which offers a wide range of screen print, embroidery, applique, laser etch, sublimated and multimedia designs for customizable apparel products, including headwear for colleges, corporate organizations, teams, and golfers.


Some of the most popular products offered by The Game are customizable caps available in a variety of styles. To offer an online customization experience that matches the popularity of its caps and strategically capture market share, MV Sport needed a customization platform with a stylish, contemporary design, and a fast and responsive interface to ensure shoppers have a smooth experience.

Cap customization is complex because there are many different attributes to a cap, such as the crown, brim, or shape, and those attributes may all have different color variations. Because of these complexities, MV Sport also needed a customization platform that can efficiently create and render assets needed for customizing different attributes of caps.


MV Sport chose Artifi Labs to power cap customization for The Game. Artifi implemented a cap customizer for The Game that features a native, advanced colorizer which displays high quality images of the cap that change color as the cap is being customized. This means colorization is used to render assets, such as a camouflage pattern, that can be applied to a specific attribute of a cap, rather than the entirety of it.  This multi-layered colorization increases efficiency in rendering and reduces the need for additional costs and labor because multiple different versions of the same asset do not need to be created, stored, and rendered.

Artifi built The Game a custom layout with a sleek, modern design that offers a number of personalization features including text placement and graphic upload. The Game’s cap customizer benefits from fast performance, with sub-second loading as changes are made to the shopper’s customized cap. Artifi’s product customizer for The Game is also mobile compatible, ensuring that shoppers have the same customization experience on a phone or desktop.

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