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Artifi Labs Powers Uniform Customization for Sporting Goods Retailer


The largest sporting goods retailer in America with over 850 brick-and-mortar stores and a fast growing ecommerce business was looking for additional ways to increase customer engagement through new channels. The retailer acquired a league management platform and needed to quickly go-to-market allowing sports uniform customization to team sports leagues across the United States.

Jersey illustration of customized


Due to the large volume of products and the launch of its one-a-kind program for youth sports leagues, the retailer chose Artifi Labs, an end-to-end ecommerce product customization platform, to execute their customization needs. Using Artifi’s headless architecture, the retailer integrated product customization into their existing platform, created a branded user interface and managed hundreds of product with the self-service admin tool.


In less than six months, the sporting goods retailer successfully integrated Artifi Labs into their online stores. By increasing speed-to-market and offering product customization, the retailer experienced an almost immediate ROI. Artifi simplified and improved the ability to manage customization creating happier internal teams and happier customers.

Favorite Features

  • Self-Service Admin
  • Headless Architecture
  • Production-Ready Output Files
  • Color Rendering

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