Artifi Featured at Outdoor Retailer Summer Market 2019
Tom Flierl, Vice President of Marketing and Business Development at Artifi Labs and its parent company Amla Commerce, presented as a featured speaker at the Outdoor Retailer Summer Market on June 19. Outdoor Retailer is the largest trade show for outdoor brands, retailers, and suppliers.
The presentation, A Sustainable Approach for Brands and Retailers to Serve Outdoor Consumers, featured Flierl and Josh Reddin, CEO of PlumRiver Technologies, sharing research and best practices for engaging outdoor retail consumers. Below are the main highlights and key takeaways.
Q: What was the presentation about and what topics were covered in the presentation?
A: The presentation focused on answering four key questions:
- How should brands and retailers partner to get traffic to retail?
- How should brands and retailers partner to drive sell-through?
- How can brands and retailers collaborate to create unique product experiences?
- Considerations for retailers to improve community development and leverage the beliefs of their best customers.
Q: What’s an example of a unique product experience that brands can create to engage outdoor consumers?
A: Co-branded apparel is a hot trend. Brands want to borrow the credibility of other brands. This is so hot that major brands like Patagonia are starting to control the distribution of their co-branded apparel.
Co-branded apparel is also a great opportunity for retailers to help consumers capture a moment or create memories. Think about coming off the slopes from a great day of skiing and grabbing a fleece from your favorite brand that has the resort town logo. This is the type of badge that active consumers would wear with pride.
Q: Was there a striking data point you shared in the presentation?
A: 41% of consumers desire a unique or customized product. The demand is even greater with millennials and younger audiences. Brands and retailers have a great collaboration and sell-through opportunity with product personalization.