Podcast Recap: Product Customization in Online Shopping with Business Central
Artifi joined Dynamics Corner to discuss how product customization fits into modern B2B ecommerce. The episode explores how real time configuration, virtual proofs, and production ready outputs reduce manual work and shorten sales cycles.
In Episode 438, hosts Kristoffer Ruyeras and Brad Prendergast speak with Tom Flierl, Chief Commercial Officer, and Jeff Seidel, Director of Partnerships. The conversation focuses on how Artifi integrates into ecommerce platforms, including Znode, to support mission critical customization.
Watch the episode:
What the conversation covered
Real time customization inside the buying experience
Artifi enables shoppers to personalize products directly during the purchase process. Examples discussed include uniforms, promotional products, safety gear, and other decorated items. Shoppers can view virtual proofs before submitting an order, which improves accuracy and reduces back-and-forth approvals.
From customization to production without manual handoffs
The episode highlights how Artifi generates production ready outputs as part of the order. These outputs include proof PDFs including decoration methods such as embroidery or engraving data. Production teams receive the information needed to manufacture the product without recreating files or interpreting emails.
Artifi solves operational challenges
Manual customization workflows often rely on customer service teams, design reviews, and offline proofing. These steps extend sales cycles and introduce errors. Artifi replaces those steps with structured rules and automated outputs, which allows customization to scale without adding operational overhead.
How Artifi fits into a broader commerce architecture
The discussion also covers how Artifi integrates with ecommerce platforms such as Znode. Ecommerce manages storefronts, catalogs, and ordering, while Artifi handles customization logic and outputs. Order and customization data flows into Business Central to support downstream fulfillment and production processes.
Key takeaways
- Product customization performs best when it happens in real time. Virtual proofs reduce uncertainty for shoppers and production teams.
- Automation replaces manual proofing and file preparation. Production teams receive consistent, usable outputs.
- Mission critical customization requires structure and rules. Flexibility without guardrails creates operational risk.
- Integration with ecommerce and ERP systems ensures customization data flows into fulfillment workflows.
To see how Artifi supports mission critical product customization, request a demo.