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The Business Case for Artifi

Critical considerations for selecting product customization software

When product customization is mission-critical to business, supporting larger business objectives is also mission-critical. Internal and external stakeholders customizing products online have increasingly higher expectations for what the product customization experience should look like and how much time and effort it should take. 

When building a business case for product customization software, here are six key considerations for choosing a platform that will drive revenue and results. 

1. Sales Enablement

The right product customization software not only saves time and creates an optimal experience for shoppers – it also enables sales and other internal teams.

Empower sales teams to spend time on proactive sales opportunities. With Artifi, sales reps can quickly create virtual proofs of products for prospects through the easy-to-use customization interface, making it a game-changing tool for prospecting. Demonstrating investment in leading technology is a powerful way for sales to win enterprise RFPs.

2. Reduce Errors and Returns

Errors and returns are particularly costly with customized products – one small error means an entire order needs to be destroyed to protect a company’s brand integrity. Automating and creating consistency throughout the sales process is critical to reducing errors.

Artifi’s real-time product customization is designed to eliminate manual processes. Large design teams aren’t required to spend time creating and editing proofs. Sales reps don’t need to waste time going back and forth on requests; instead, they can focus on generating more sales. Customer service teams can spend less time fixing errors that inevitably arise from the multiple opportunities for human error during a manual process, resulting in fewer returns and happier shoppers. With Artifi, the entire product customization process is streamlined. 

3. Shorter Sales Cycles

Modern businesses need to move faster in order to scale and grow. Artifi transforms a traditional multi-week, multi-person sales cycle into a self-serve process that a shopper can complete in minutes. Artifi enables real-time pricing even for complex customization. For example, when a logo is uploaded for embroidery, Artifi generates embroidery metadata using auto-digitization, which creates helpful data points, like the estimated stitch count, different thread colors required, and logo size for an ecommerce platform to calculate pricing in real-time based on specific logo information provided by the shopper.

4. Boost Buyer Confidence

If a website offers self-serve product customization, but shoppers are still calling to place manual orders, it stands to reason that the online personalization experience needs work. The process might be too confusing or time-consuming, or the product renderings might not give the shopper enough confidence to place the order independently. Choosing a customization software that provides accurate and realistic renderings is arguably the most important component of providing an industry-leading product customization experience.

Artifi shows real-time digitization via 2D, 3D, and 360-degree renderings to offer the most accurate renderings possible. The more accurate the renderings, the more confidence shoppers will have to place an order. Artifi supports multiple decoration methods – not just in execution but also in real-time product renderings. When a shopper uploads a logo for embroidery, laser etching, or any other decoration method, Artifi will render the logo in that style and provide a virtual proof. Additionally, Artifi takes the material type into account. For instance, the differences between printing on a solid white box versus a kraft paper box will be reflected in the way colors appear in Artifi’s real-time rendering. These details are critical for creating confident shoppers.

Anecdotally, Artifi customers see a 20% to 30% increase in revenue and decreased bounce rates. Especially when competing on commodity products, delivering an optimal experience is the best way to increase conversions.

5. Cross-Sell and Up-Sell Opportunities

Once shoppers are engaged in a customization experience, it’s the perfect time to cross-sell and up-sell to drive even more revenue.

With Artifi, shoppers logged into an account can access a library of pre-approved logos, making finding the right logo easy every time. The Shop by Logo feature drives seamless cross-selling by showing the shopper’s uploaded logo across multiple products. This is particularly useful in B2B applications to boost efficiency and ensure brand standards are being met.

6. Flexibility & Customization

Shopper expectations are constantly evolving, so finding flexible customization software that allows for iterations and improved user experience is crucial.

Artifi offers two user experience options. The first option uses custom templates that easily embed directly into the storefront and can be customized to match brand standards, making the Artifi UI indistinguishable from the rest of the site. The second option uses inline widgets or a headless approach whereby the customization occurs directly on the PDP page. Both offer flexibility to iterate and evolve the experience based on data, changing customer expectations, and industry trends. 

Save time, boost shopper confidence, and drive more conversions with Artifi.

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