Webinar Overview: Automating Promotional Product Setup with AI
Promotional product suppliers and distributors rely on product customization to drive sales and improve the buying experience. But preparing products for customization has traditionally required manual product setup.
Before a customizable product can be sold online, teams must define decoration areas, product views, templates, and rules that enable customization.
In a recent webinar, Tom Flierl and David Leffler, from Artifi, introduced AI Automated Product Setup, a new capability within the Artifi platform that automates this process.
The session included a live demonstration showing how AI generates customization-ready promotional products and allows suppliers and distributors to launch products online faster.
Watch the episode:
What is Artifi AI Automated Product Setup?
AI Automated Product Setup is a capability within the Artifi platform that uses artificial intelligence to generate customization-ready promotional products automatically.
The capability enriches supplier product data, including PromoStandards data, pulling key product information directly into Artifi. Using the decoration coordinates provided in the supplier data, Artifi’s AI maps the appropriate decoration areas onto the product image and generates the decoration templates required for customization.
The result is a catalog of promotional products that are ready for customization without manual product setup.
Suppliers publish product data through Artifi. Distributors subscribe to those product feeds and can quickly add customization-ready products to their catalogs.
How AI Automated Product Setup Works
AI Automated Product Setup enriches supplier product data, including PromoStandards data, directly in the Artifi platform. Using the decoration coordinates and product images included in the supplier data, Artifi’s AI maps the appropriate decoration areas onto the product image and generates the decoration templates required for customization.
The platform also automatically creates the appropriate product variants and product views based on PromoStandards data, preparing each item for online customization.
Once created, these customization-ready products can be published across ecommerce storefronts where Artifi is integrated.
Distributors can subscribe to supplier product feeds and quickly add customizable products to their catalogs. Suppliers can also use the same capability within their own portals or white label storefront environments.
Why This Matters for the Promotional Products Industry
Product customization plays a key role in promotional product ecommerce. Suppliers and distributors rely on it to improve the buying experience, increase conversions, and streamline order processing.
However, manual product setup has historically limited how quickly catalogs can scale.
AI Automated Product Setup removes this barrier by automating how promotional products are prepared for personalization.
Suppliers can distribute customization-ready product data across their channels. Distributors can launch customizable products faster and expand their catalogs without repetitive setup work.
Key Takeaways
- Product setup has long been a manual step in enabling promotional product customization online.
- Artifi AI Automated Product Setup introduces a new approach by using AI to generate customization-ready promotional products automatically.
- By removing manual setup tasks, suppliers and distributors can scale product customization more efficiently and launch products faster across ecommerce channels.
To learn more about Artifi AI Automated Product Setup, request a demo.