Monogramming with Artifi Labs
One popular feature of Artifi Labs for B2C shoppers is monogramming. Customizing with monogramming is the act of overlapping or combining letters to form a symbol, as well as combining initials of either an individual or company in a design. It can be used on apparel as well as accessories, such as hats, jackets or promotional products. Based on recent data, older millennials spend roughly $2,335 on annual wardrobe. According to The State of Fashion report, there is a 41% demand for personalization in shopping experiences.
Carson Industries, parent company to 28 Collective and a customer of Arifi, uses monogramming for its products. Some of its most popular products include totes and bags, cosmetic and toiletry bags and men’s accessories. Below are two examples of how 28 Collectives uses monogramming on accessories.
Monogramming is one of many ways shoppers can customize products to make them stand out in crowds, in turn leading to increased conversions and sales. Companies that offer monogramming and customization to shoppers benefit from the unique effects offered by Artifi.