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Mason Companies Sparkles with Artifi Product Customization


Mason Companies is a family-owned company that has been operating in Wisconsin’s Chippewa Valley for over 100 years. The company sells footwear, apparel and general merchandise nationwide via the internet and mail order catalogs. Mason’s business encompasses eight brands: ShoeMall, Stoneberry, K. Jordan, Masseys, Mason Easy-Pay, Maryland Square, Auditions, and B.A. Mason.


To better serve shoppers of products that are commonly customized such as jewelry, Mason Companies needed a product customization platform that offered live virtual proof, allowing the shopper to view a sample of the item during the customization process. The company required that the platform be flexible enough to scale with its brands and run on multiple sites and stores if needed. Mason Companies did not want to have to use a different product customization solution for each of its different brands.


For its product customization needs, Mason Companies chose Artifi Labs. Artifi offered a custom user interface for Mason Companies that enabled the company to offer an interactive customization experience for jewelry products including charm bracelets and birthstone rings from brands such as Stoneberry, creating an improved customer experience. Artifi empowered Mason with an expansion in offering, increased time-on-site, and increase of average order value. The Artifi product customization platform can also run across multiple sites under the Mason Companies banner.

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