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The Central Group Simplifies Packaging Customization with Artifi


The Central Group is a Platinum member of Canada’s best-managed companies and a proven industry leader in retail activation with a reputation for service excellence and impeccable quality. Since 1985, Central has provided clients with innovative retail packaging, displays, fixtures, shopper environments, and B2B systems that deliver retail performance.


To grow and scale the business and stay ahead of the competition, The Central Group needed to extend its online reach with an interactive experience allowing customers and prospects to customize and order products with self-serve design tools, see compelling real-time virtual proofs, and request quotes for complex orders. The manufacturer’s previous strategy focused on large accounts and leveraged sales reps to foster relationships and consult directly with corporate customers.

The quantity and complexity of the product SKUs was another looming challenge. Customizing a box is complex when taking into account size options, materials, and the number of printable surfaces. Just one product can contain thousands of variants, all of which require detailed virtual proofs to accurately visualize the customization on a three-dimensional object.


Artifi’s 360-degree real-time rendering generator allows customers to see exactly what the customized product looks like from every angle. Important details often overlooked, like material type, are accurately reflected in the mockup to demonstrate how the selected material will impact the color and texture. The result is a user-friendly design interface that empowers customers to bring high-quality custom products to life without the need for professional designers.

To manage The Central Group’s complex product data, Artifi offered a data feed to upload all of the product information and assets, eliminating manual data entry. Artifi delivered a combination of critical features to ensure The Central Group was able to scale its business and deliver an outstanding customer experience.

Product customization on is driving more orders and leads with a new base of customers. Leveraging the combined power of Artifi and sister product Znode, The Central Group delivers an engaging and easy-to-use ecommerce experience, as well as exposing the company’s entire product catalog, making it a powerful marketing tool for new business.

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