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Woodchuck’s Product Customization Success with Artifi Labs

Woodchuck wooden notebook with Artifi

How many products could Woodchuck customize if Woodchuck used Artifi?


Woodchuck USA, a company with a mission to bring nature back into people’s lives, is dedicated to making an impact in the world with their real wooden products. One way this is achieved is by planting a tree each time one of their products is sold. With their powerful mission and sustainable business focus, Woodchuck desired to create an even bigger impact by empowering their customers to customize Woodchuck products.


With their wide variety of products ranging from notebooks to phone cases, Woodchuck needed an e-commerce product customization tool that would scale across multiple products and categories. The shopper experience needed to provide a virtual proof of the customized product to ensure conversions, and the tool must provide output files for laser engraving.


Woodchuck selected Artifi Labs to power their product customization. In a matter of 8 weeks, Woodchuck successfully integrated Artifi Labs into their Shopify store. At the time of integration, Woodchuck launched with a small variety of products, only offering classic wooden journals.

Artifi empowered Woodchuck customers with a real-time virtual sample of the customized product and allows for a production ready laser engraving file to simply the production process and complete the end-to-end customization journey.

Today, Woodchuck has added significantly more products, most of which have the ability to be customized with text and graphics. Woodchuck has continued to uphold their mission behind their products, and product customization has supported customer engagement and growth.

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