instagramlinkedinfacebooktwittercustomizationconfigurationsamplesblog postcase studyarrow rightarrow left
Skip to the main content

Gain a Competitive Advantage with Product Customization

Think of it like ordering a pizza. Not everyone wants plain cheese. Most people want to customize their pie's toppings, crust, or size. Ask yourself, would you rather buy a pizza with only 10 options for toppings or 30? What about 50? The same logic can apply to your products. More options = more interest = more conversions.

The idea isn’t that new…

Michael E. Porter famously wrote on competitive advantage in the 1980s. You can either provide a better price or provide some point of difference from your competitors.  Here we’re focusing on the latter – how to differentiate through more product options.

This begs the question: how can my business offer more options? Enter the product customization engine. An online product configurator allows your customers to design or customize your products through your ecommerce site - helping you build and sustain a competitive advantage.

If you already offer product customization, then an efficient tool will help automate your selling process and keep costs down - giving you room to offer a better price over your competitors. Or room for more revenue. Or even both.

Next time you're craving pizza, consider if you'd still place an order at a place that only offered cheese. Offering more than one option - even if it's extra cheese - gives any business an edge over competitors. Options give us choices and more freedom with our purchases. Adding a product configurator like Artifi to your ecommerce site allows you to give customers what they want.

Be the next
success story.

Scale, flexibility, and experience. Let Artifi Labs make it happen.

Request a Demo