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Preparing for Mass Product Customization in a Digital World

Over the course of five days—from July 22-26, more than 26,000 attendees and 1,400 brands gathered at the first Outdoor Retailer Summer Market in Denver. With the intent to provide a platform for retailer education, Outdoor Retailer's annual Outdoor University featured a host of educational sessions on fashion trends to creative merchandising displays.

Tapped to discuss the importance of product customization, Artifi Labs VP of Marketing & Business Development, Tom Flierl, presented “Give 'Em What They Want: Preparing for Mass Product Customization in a Digital World." During the presentation, Flierl went into detail on the future of mass customization in the Age of Amazon—discussing significant consumer trends and the business case for personalization.

Get the full exclusive—download the full presentation deck on the right.

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