Preparing for Mass Product Customization in a Digital World
Over the course of five days—from July 22-26, more than 26,000 attendees and 1,400 brands gathered at the first Outdoor Retailer Summer Market in Denver. With the intent to provide a platform for retailer education, Outdoor Retailer's annual Outdoor University featured a host of educational sessions on fashion trends to creative merchandising displays.
Tapped to discuss the importance of product customization, Artifi Labs VP of Marketing & Business Development, Tom Flierl, presented “Give 'Em What They Want: Preparing for Mass Product Customization in a Digital World." During the presentation, Flierl went into detail on the future of mass customization in the Age of Amazon—discussing significant consumer trends and the business case for personalization.